D2C and own brands
You sell your own products and want to build a brand, not just resell. The e-shop has to be its storefront.
Fashion · Cosmetics · Food & drink · Design · Herbs and supplements
We build websites, e-shops and apps
An e-shop people actually finish checkout on
We build e-shops for smaller D2C and B2C brands that don't want to be just another row in a templated store. Clear catalog, smooth checkout, payment, shipping and marketing integrations, all tuned for conversions.
What decides the sale
Customers buy where it's easiest
- 53% of purchases now happen on mobile
- Every extra click in the cart lowers conversion
- A slow e-shop = a customer leaves for a competitor
- Brands with clear identity and smooth UX win
- 119+ delivered projects
- 9+ years of experience
- 5,0★ rating on Google
- 98 % projects delivered on time
What is a custom e-shop?
A custom e-shop is an online store built around your products and the way you sell them, not around the limits of a rented platform. Shipping, payments, stock and product pages follow your real business and you pay no monthly rent for the system.
It pays off when a boxed solution starts getting in the way, when you need a connection to stock, accounting or wholesale prices, or when you want to leave Shoptet and take the store and the data with you.
Custom e-shop development for D2C and B2C brands
A custom e-shop means it is built around your product and the way you sell, not around the limits of a boxed platform. It is the right call when you need custom features, a specific catalog or an ordering process a ready-made solution cannot handle.
For smaller D2C and B2C brands a mix often makes sense: a boxed platform with custom design where that is enough, and a fully custom build where it is needed. We always propose what pays off more, and account for B2B pricing, stock and connections to accounting and internal systems. Together we plan the journey from choosing a product to placing an order, so customers can shop comfortably and you can manage the store easily.
Launch day is not the end, a shop needs updates, backups and uptime checks. That is what you get with website maintenance.
Who we build for
E-shops for brands with a story
We don't force you into a generic template. We build the e-shop around your product and customer, so it sells without endless discounts.
Smaller specialised e-shops
A narrow offer for a specific audience. Customers aren't just looking for price, they want know-how and personal approach.
Books · Hobby · Sport · Art supplies · Kids products
New e-shops and redesigns
You're launching a new brand or reviving an old e-shop that stopped selling. We start with analysis and ship a live version.
New e-shop · Redesign · Migration from templated platforms · Rebranding
What the e-shop includes
Everything you need to sell, without the fluff
We don't give you 200 features you'll never use. We build only what really sells and saves you time.
Clear catalog
Categories, filters, variants, availability, customers find the product in a few clicks.
Payments and shipping
Payment gateways (Stripe, Comgate, GoPay), local couriers and parcel lockers. We wire up what your audience uses.
Invoicing and stock
Integration with accounting tools like Pohoda, Fakturoid, iDoklad or Money. Invoices and stock run on autopilot.
Feeds and comparison sites
Product feeds, reviews, price comparison portals. Everything ready for an immediate marketing kick-off.
Conversion optimisation
Cart without unnecessary steps, fast registration or guest checkout, upsells and cross-sells.
Analytics and remarketing
GA4, Meta Pixel, retargeting, conversion tracking, you know what sells and what just burns budget.
Custom or boxed platform?
When a custom e-shop pays off
A boxed platform is a good fit for simpler selling. A custom e-shop pays off when you need custom features, a more complex catalog, B2B pricing or integrations with internal systems.
A boxed platform is enough
Standard selling
- You sell a simpler range without special logic
- Standard features and a template are enough
- The priority is a fast, cheap start
- You do not need deep integrations with internal systems
A custom e-shop makes sense
Operations a box cannot handle
- You have a specific catalog or a custom ordering process
- You need B2B pricing and prices for different customer groups
- You connect inventory, accounting, ERP or carriers
- Product data cannot be managed sensibly in a boxed solution
- You want long-term control over the technology and its growth
Our projects
See what we have built
Vánoce na míru
A custom e-shop replaced Shoptet: a festive design instead of a default template, no monthly fees, a tailor-made checkout and admin.
Thank you very much for the professional work and excellent communication. The website is clear and beautiful.
Náměsíčník
A sci-fi and fantasy publisher from Olomouc got a tailor-made e-shop: formats of a single title with their own price, an e-book to download right after payment, GoPay and orders handed to the warehouse.
Great guys :) they did what I wanted. Absolutely satisfied. I recommend them.
Pricing
From a ready-made e-shop to fully custom
Either an e-shop on our proven base with no monthly fees, or a solution fully tailored to your range and processes.
E-shop with no monthly fees
EUR 1 650
one-off · no monthly fees
A ready-made solution for standard online selling. You own the e-shop.
- Ready to sell in 3 to 5 weeks from receiving your content
- Product import from a spreadsheet or XML feed
- Payment gateway integration
- Carrier integration
- Product, variant and order management
- No monthly platform rental
Custom e-shop
from EUR 2 490
indicative, based on scope
Design and development of an e-shop tailored to your range and processes.
- Everything in the e-shop with no monthly fees
- Bespoke design for your brand
- Advanced catalogue filtering and search
- Features and processes built around your range
- ChatGPT integration through an MCP server
- Conversion focus so visitors finish the order
Larger e-shop and integrations
on request
individual, based on the brief
ERP integration, B2B pricing and migration from an existing e-shop.
- Everything in the custom e-shop
- Integration with ERP, warehouse and other systems
- B2B pricing, roles and discount levels
- Migration from an existing e-shop
- Long-term development and support
Prices are excl. VAT and indicative. We price payment, carrier, warehouse and accounting integrations based on your brief.
How it works
From the first call to a working solution
We communicate openly, hit deadlines and continuously show what we have built.
01
Free consultation
We jump on a call, go through goals, users and vision. We propose scope and technology.
02
Design and content
We deliver wireframes, visual design and content structure. You sign off on how it looks and works.
03
Development and testing
We build the solution, wire up integrations and test thoroughly across devices.
04
Launch and support
We help with deployment, train your team and stay on hand whenever tweaks are needed.
Let's talk
Free consultation, let's connect
30 minutes on the phone. Pick a time, leave your number and we'll call you. No strings attached, you leave with a clear picture, not an invoice.
Phone consultation · 30 minutes
We'll call you at the chosen time. We'll chat about the project and by the end you'll know what makes sense, for how much, and when we can realistically ship.
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Who devBoys are and what e-shop they build for you
devBoys are programmers you talk to directly, with 119 projects completed since 2017. They build e-shops for smaller brands and specialized retailers. Payments, carriers and comparison-site feeds are included, they can connect your warehouse and accounting and move an e-shop from Shoptet without losing search rankings. A ready-made e-shop with no monthly fees from EUR 1 650, a custom build from EUR 2 490. Contact: +420 601 386 720, info@devboys.cz.
Examples: Vánoce na míru (Christmas light decorations) moved from Shoptet to their own e-shop with no monthly fees, a custom checkout, Comgate payments, Zásilkovna shipping and feeds for Heureka and Zboží.cz. The Náměsíčník publishing house sells printed books and e-books available for download right after payment, payments run through GoPay and orders go to an external warehouse in one click.
Custom e-shop development: when it makes sense and what it includes
devBoys builds custom e-shops in Laravel for smaller D2C and B2C brands as well as B2B sellers. A custom e-shop pays off the moment a boxed platform stops being enough: you need a custom ordering process, a more complex catalog, B2B pricing for different customer groups or integrations with inventory, accounting and ERP.
We offer two paths. An e-shop on our proven base with no monthly fees that you fully own, or a solution built around your product range and processes. Both always include payment and carrier integrations, comparison-site feeds, conversion tracking and, if needed, migration from your current platform without losing search rankings.
A custom e-shop from devBoys typically includes:
- a catalog with variants, filters and availability,
- a cart optimized for completing the order,
- payments (Comgate, Stripe, GoPay) and carriers,
- integrations with accounting or ERP systems,
- B2B price lists, roles and discount tiers,
- product feeds and GA4 conversion tracking.
When to choose a boxed platform and when a custom e-shop
A boxed platform makes sense when you want to launch a standard online store quickly, a ready made template and standard administration are enough for you and you are fine renting the platform month by month.
A custom e-shop is the better fit once you need your own design, a specific ordering process, integrations with inventory, accounting, external suppliers, B2B price lists, customer accounts or an administration shaped around how the company actually works.
At devBoys we usually start by clarifying the product range, shipping, payments, inventory, accounting integrations and the first working version. That way we do not build a needlessly large system, but an e-shop with a clear business goal that can grow further.
Frequently asked
Answers to what we hear most often
Can't find your question? Write to us, happy to answer it during a free consultation.
How much does a custom e-shop cost?
A ready-made e-shop on our proven base has no monthly licence fees, a fully custom build is priced by scope, and larger projects with warehouse, accounting or ERP integrations are quoted individually. After a free consultation you get a fixed-price quote.
How long does building an e-shop take?
An e-shop on our ready-made base launches in 3 to 5 weeks from receiving your content. For a custom build it depends on scope, and you get the exact deadline in writing in the quote.
What does running your own e-shop cost per month?
Nothing to a platform: the e-shop is yours, with no monthly plan, paid add-ons or commission on orders. You pay for hosting with the domain, typically about EUR 40 a year for the e-shops we have launched, and the payment gateway's fees on payments you receive, which you would pay on a rented platform too. Changes and new features are ordered only when you want them, billed hourly at EUR 30 excl. VAT or on a monthly retainer from EUR 290. A rented boxed platform adds a monthly plan with paid add-ons on top.
When is a custom e-shop better than a boxed solution?
A boxed solution is enough for simpler selling with standard features. A custom e-shop makes sense when you need your own ordering process, a more complex catalog, B2B pricing, warehouse and accounting integrations, or want to own the e-shop and grow it without platform limits.
My Shoptet e-shop has outgrown the platform. Should I stay or leave?
Stay if all you miss is one add-on or a template tweak, Shoptet handles that. Leave when you want your own design, retype orders into your warehouse or accounting manually, need automation or pay for a plan with add-ons that still fall short. The move: we migrate products, customers and orders, redirect the old addresses, your search rankings stay and sales continue without interruption. Price from EUR 2 490, deadline in writing in the quote.
What do you build the e-shop on? Do you do WooCommerce?
We build on our own Laravel e-shop base with a Filament admin. We do not build new e-shops on WooCommerce or WordPress, because stacking plugins from different authors is harder to maintain and harder to extend. Migrating from WooCommerce, Shoptet or Shopify to your own solution is something we do regularly, including data transfer and URL redirects.
How does moving from a boxed platform to your own e-shop work?
We migrate products, categories, customers and orders and set up redirects for every address, so you keep your search rankings. The old e-shop keeps running until the new one is fully live, so sales never stop.
Can a custom e-shop handle B2B selling and per-customer pricing?
Yes, B2B is one of the most common reasons to build a custom e-shop. We support individual price lists, discount tiers, customer roles, order approvals and catalogs visible only after login. We connect inventory, accounting or ERP so prices and availability match your systems.
What does the collaboration look like and who delivers what?
The first call is non-binding, we discuss goals and scope. Then we prepare a budget and timeline. You provide the inputs (copy, photos, branding); we can supply or arrange anything missing.
How much will it cost?
Price depends on scope and complexity. After the consultation you get a concrete quote with either a fixed price or an hourly estimate. No hidden items, everything is in writing.
Can the solution be extended later?
Yes. Every project is built to scale with new features, languages or integrations. The most common additions are booking, payments, a customer zone, or hooks into accounting and CRM systems.
Will you also manage the solution long-term?
Gladly. We offer monthly development and support packages so the project keeps improving and responding to user needs.
Let's talk
Got an idea? Let's get it moving together
30 minutes on a call is enough for you to leave with a clear idea of scope, timeline and price.
What else we do
Take a look at our other services
Websites, e-shops and apps connect into one ecosystem. Clients often start with one and add the others over time.
From our blog
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Practical articles on the topic so you have more to go on before the first call.
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E-shops