A custom e-shop that replaced Shoptet
We moved premium Christmas light decorations off a rented template onto a custom e-shop in Laravel. A tailor-made design, checkout and admin with no third-party limits and no monthly fees.
CZK 0 / month
Heureka, Zboží & Google
Beautiful decorations tied to a rented template
Vánoce na míru sells premium light decorations for homes, towns and companies. On Shoptet they were stuck with the default template look, paid monthly fees and could not connect their own processes.
What Shoptet held back
The original e-shop ran on a rented Shoptet template: a default look, monthly fees for the plan and its add-ons, and limited control over the look and integrations.
- —The default template look, the same as hundreds of other e-shops.
- —Monthly plan fees and paid add-ons.
- —Limited connection to shipping, feeds and invoicing.
- —Data and customers locked into someone else's platform.
What we delivered
A new custom e-shop in Laravel with a festive design. No monthly fees, running costs are just hosting and a domain, around CZK 1,000 a year.
- ✓A custom cart and checkout in Vue, payments via Comgate.
- ✓A Filament admin: products, orders and customers.
- ✓Zásilkovna, comparison-site feeds, PDF invoices and credit notes.
- ✓Own code and data, no lock-in to someone else's platform.
From the catalog to the order
Strategy
Range, categories and the order flow.
Design
Festive identity and storefront UI.
Development
A custom e-shop in Laravel and Vue.
Admin
Filament for the catalog and orders.
Checkout
Cart, shipping, payments and invoices.
SEO and speed
Speed, feeds and visibility.
A complete custom e-shop
Everything from a single supplier: design, storefront, checkout, admin and comparison-site integration.
A festive look, made to measure
Deep blue and gold, snow and bokeh, elegant typography. Server-rendered Blade with interactive Vue parts: cart, checkout, account.
A Filament admin
The client manages products, categories, orders and customers on their own, without a developer.
A custom checkout
A custom cart and checkout in Vue: shipping, payments, PDF invoices and credit notes for every order.
Wired to comparison sites
XML feeds for shopping comparison sites and a custom API on a single domain.
A switch with no lost rankings
Old Shoptet URLs are permanently 301 redirected to the new ones. Plus a sitemap, meta data and structured data for search engines.
What the custom e-shop does
A complete sales e-shop, not just a shop window. Everything you need to sell decorations online, in one place and fully under your control.
- Products with parameters and a gallery
- Categories, sorting and search
- A gallery of installations and references
- Discount codes and promotions
- A custom cart and checkout in Vue
- Zásilkovna including pickup points
- Online payments via the Comgate gateway
- PDF invoices and credit notes
- Customer accounts and order history
- XML feeds for shopping comparison sites
- Content pages and banner management
- SEO: sitemap, meta and 301 redirects
An own e-shop instead of a rental
The e-shop runs on its own platform and has replaced Shoptet completely. Old URLs were carried over with permanent 301 redirects, so no search rankings or backlinks were lost.
It loads before you can blink
The e-shop does not have to chew through layers of someone else's template and its add-ons. Pages are rendered on the server in Laravel, images are served as WebP and finished responses are held in a cache, so the first paint does not wait for JavaScript.
Measured on the live site with Lighthouse, August 2026.
What renting costs versus owning
The difference is not only the build price, but mostly what you pay every month afterwards. On a rented platform the fees never stop; with a custom build only the running costs remain.
A CZK 1,490 monthly plan for an e-shop of up to 1,000 products per the Shoptet price list. Paid add-ons on top. Over three years that is more than CZK 53,000, and it keeps running.
- —Monthly platform subscription
- —Add-on and feature fees
- —You pay even in months with no sales
- —A growing range pushes you into a higher plan
A one-off investment in the e-shop, then just hosting and a domain. No monthly platform fees, no paid add-on features.
- ✓A one-off investment in the e-shop
- ✓Running costs are just hosting and a domain
- ✓No monthly platform fees
- ✓A bigger range does not raise the price
An illustrative example based on the public Shoptet price list from August 2026. Exact figures vary by plan, add-ons and the scope of the e-shop.
What people ask before switching
Can I move off Shoptet without losing search rankings?
Yes. We migrate the data and content and set up 301 redirects from the old URLs to the new ones, so the e-shop keeps its SEO rankings and backlinks.
Who will manage the e-shop?
You will. You manage products, categories, orders and customers in a clear Filament admin, with no developer needed.
How much does an e-shop like this cost?
This e-shop matches our custom e-shop package, which starts at CZK 60,000 in our price list. The exact price depends on the size of the range, the design and the integrations with payments, carriers and comparison sites.
How much does running a custom e-shop cost?
No monthly platform fees and no paid add-ons. You only pay for hosting and a domain, around CZK 1,000 a year.
Will products, orders and customers be migrated?
Yes. We migrate the range, categories and customer data from Shoptet into the new e-shop, so you do not start from scratch.
How long does it take to build the e-shop?
It depends on scope, typically a matter of weeks. We confirm an exact timeline based on the brief and the size of the range.
What about maintenance, updates and security?
The site runs on an up-to-date version of Laravel. We handle updates, backups and security, so you are not left with an ageing system.
What the e-shop runs on
This e-shop matches our e-shop without monthly fees package
It starts at CZK 40,000 in our price list and covers the design, storefront, checkout, admin and integrations with payments, carriers and comparison sites. No monthly fees like Shoptet, running costs are then just hosting and a domain, around CZK 1,000 a year.