Control over click costs
Set bids and a budget for your campaigns. Actual click costs depend on your keywords and competition.
Sklik · search advertising on Seznam.cz
Advertising on Seznam.cz without a monthly management retainer
Reach people searching for your services on Seznam.cz in the Czech Republic. We use AI to help prepare campaigns, with an experienced person reviewing keywords and ads. The setup scope and price are agreed before work starts.
Advertising credit is separate from our fee and paid directly to Seznam from your account.
A clear arrangement
One-off setup and optional reviews
- Campaign setup without a monthly management retainer
- Optional first-month and later reviews, priced in advance
- Advertising credit goes directly to Seznam
- Campaigns run in your account and remain under your control
Why Sklik
Reach customers using Czech search
Sklik is the advertising platform operated by Seznam.cz. We assess whether it fits your target customers, service area and budget.
Czech customers
Reach people in the Czech Republic searching for tradespeople, repairs, services and shops.
Local targeting
Focus campaigns on the Czech regions you serve, instead of spending budget outside your service area.
AI assistance, human review
We use AI to prepare keyword research, campaign structure and ad drafts. A person checks the output before launch.
Pay for clicks
Search campaign credit is spent when someone clicks your ad. Manage the budget in your own account.
Visible performance
Your Sklik account shows impressions, clicks and spending, so you can review what the campaign is doing.
Pricing
Setup and reviews, separately agreed
Commission the initial campaign setup and choose later reviews when needed. We confirm the scope and price of each service in advance.
One-off
on request
scope and price agreed before work starts
Campaign setup
- Industry research and proposed keywords
- Campaign structure, ad copy and negative keywords
- Targeting for your Czech service area
- Budget and cost-per-click settings
- Launch and an initial performance check
Optional
on request
one-off review, quoted in advance
First-month review
- Review clicks and search terms
- Adjust keywords and bids
- Add negative keywords
- A clear summary of the findings
Optional
on request
one-off review when needed
Six-month review
- Review performance over the period
- Adjust campaigns for seasonality
- Budget recommendations
- Expansion proposals where appropriate
Advertising credit is additional and paid directly to Seznam. We discuss a suitable budget for your service area and campaign goals.
How it works
From your enquiry to a live campaign
We first agree the audience, budget, materials and launch plan.
01
Discuss the audience
Tell us what you offer, where in the Czech Republic you work and the budget you want to spend on clicks.
02
Prepare the campaign
We prepare keywords, ads and negative keywords with AI assistance. A person reviews the work and you approve the campaign.
03
Launch
Share access to your Sklik account and add advertising credit. We launch the agreed campaigns and check that they run as expected.
04
Choose later reviews
We recommend reviewing the first month, then arranging further checks as needed. Reviews are optional.
Questions
Before your campaign starts
If your question is not covered here, send us a message.
How do you prepare campaigns efficiently?
AI assists with keyword research, campaign structure and ad drafts for the Czech market. An experienced person checks and adjusts the results. We charge for setup and optional reviews rather than a monthly management retainer.
What will the campaign cost in total?
We quote the setup and any optional reviews before work starts. Advertising credit is separate: you add it directly to your own Sklik account. We agree an appropriate budget with you.
What is Sklik, and why not Google Ads?
Sklik is the advertising platform for Seznam.cz, focused on the Czech market. The right channel depends on your audience and service. We can discuss Google Ads too and help compare the options.
What do you need from me?
A Sklik account, access for campaign management, advertising credit and a description of your service and target area. We can help with account setup and use your website as the starting point for materials.
How do I know whether it is working?
Review impressions, clicks and spending in your own Sklik account. Each commissioned review also includes a summary of findings and changes.
Is there a long-term commitment?
There is no annual management commitment or monthly retainer. The campaigns run in your account, so you can pause them, edit them or take over management.
Plan your campaign
Want to reach customers on Seznam.cz?
Tell us what you do and where in the Czech Republic you want to advertise. We will discuss the campaign scope and pricing.