EUR 1 650
Delivery: 3 to 5 weeks
- No monthly platform licence
- Payment gateways and carriers
- Products and variants, filters and discount codes
- Products on Heureka, Zboží.cz and Google Shopping
- Basic SEO and automatic redirects of changed URLs
Fixed prices, no surprises
How much does an online shop cost in 2026?
At devBoys, a shop built on our established solution with a design made for your brand costs EUR 1 650, a custom shop starts from EUR 2 490 excluding VAT, and we agree the price upfront for the scope. Since 2017 we have completed 119 projects, websites, online shops and applications.
- Established solution in 3 to 5 weeks from your content
- The shop, code and data are yours, no monthly plan
- Price in writing upfront, valid until handover
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A custom e-shop instead of a rented template
A custom e-shop replaced Shoptet: a festive design instead of a default template, no monthly fees, a tailor-ma...
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An e-shop that sells books and e-books
A sci-fi and fantasy publisher from Olomouc got a tailor-made e-shop: formats of a single title with their own...
The quick answer
Shop on our established solution
Custom online shop
Online shop with integrations
Three kinds of your own online shop
They differ in what is custom and what they connect to, not in the number of products. You always get the price and delivery date in writing upfront.
From EUR 2 490
Delivery: In the written proposal
- Bespoke design for your brand
- Features and processes built around your range
- Fast, visible on Google, ready to grow
Quoted individually
Delivery: In the written proposal
- Everything in the ready-made shop, plus Pohoda or Fakturoid
- Connections to ERP, a warehouse system and business software
- Wholesale price lists and discounts per customer
From your materials to launch
3 to 5 weeks
Your materials
E-shop ready to sell
- Design and content
- Development and testing
- Launch and support
An e-shop on our ready-made base in 3 to 5 weeks from receiving your materials, depending on scope.
See what is included and how development works on our custom e-commerce page.
Measured on a client's website
A fast website that Google rates green
Customers do not wait for a slow website and Google may rank it lower. Here is a real measurement of a website we built.
Vánoce na míru
How we built the e-shop for Vánoce na míruHow long the website takes to load on desktop
Vánoce na míru by devBoys
1.0 s
The point where Google starts treating a website as slow
4 s
Google's rating on mobile
Mobile
94
Performance
100
Accessibility
100
Best Practices
100
SEO
Ready for Google and AI
A website that Google and ChatGPT understand
People now look for suppliers through ChatGPT and Gemini too. This website is ready for both.
Náměsíčník
How we built the e-shop for NáměsíčníkHow the website scored
93
AI search readiness: 93 out of 100
And your website?
Run the free audit
What the audit confirmed on the website
- The website does not tell Google or AI to stay away
- The website hands them a list of its pages
- The website tells machines what the business does
- Contact details and the about page are easy to find
Real projects
What finished work looks like
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Christmas light decorations
Vánoce na míru
Own e-shop on our foundation with a custom design, today EUR 1 650
A custom e-shop replaced Shoptet: its own design, no monthly fees, checkout and admin adapted for seasonal sales.
-
sci-fi and fantasy publisher
Náměsíčník publishing house
Own e-shop on our foundation with a custom design, today EUR 1 650
Books and e-books to download right after payment, GoPay and orders handed to the warehouse.
What the e-shop admin looks like
The admin is straightforward and you will find your way around it without a manual.
- Open the product in the admin
- Rewrite the name
- Save
- The change is in the e-shop right away
A sample edit on a copy of the Vánoce na míru e-shop.
How we built the e-shop for Vánoce na míru
What affects the price
What affects an online shop budget most
Product count is only part of the picture. Integrations and business processes often matter more.
Connections to other systems
Payments, carriers and product comparison services are included in the ready-made shop, Pohoda or Fakturoid in the custom e-shop. The budget grows mainly with connections to ERP, a warehouse system or other business software.
Product management
Variants, attributes, filters and imports from spreadsheets or suppliers. More complex catalogue requirements mean more development work.
Design and conversion
A ready-made design costs less upfront. Custom design lets us tailor browsing and checkout to your customers and sales process.
Running costs
For an owned shop, budget for hosting, the domain, maintenance and payment gateway fees. Hosted platforms also have recurring plans and potentially paid add-ons. Compare what your particular scope includes.
Indicative prices
What an online shop costs depending on who builds it
Plan and add-on prices for hosted platforms come from the public Shoptet price list, checked on 26 September 2026. For freelancers and agencies we show what is usually billed on top. Our prices come from our price list and are fixed in the written proposal. Each row shows what is included, when you start selling and what you pay over five years.
Swipe the table sideways
| Hosted platform, such as Shoptet | Freelancer using WooCommerce | devBoys | Agency | |
|---|---|---|---|---|
| Online shop and running costs over 5 years | Business plan CZK 89,400, with discount coupons and advanced SEO CZK 119,400, and it is not yours | The quote plus hosting every year | EUR 1 650 plus 5× EUR 40, the shop is yours | The quote plus hosting and maintenance |
| No monthly platform fee | No, you pay while the shop runs | The system yes, plugins often yearly | Yes, you buy the shop once | Often management and licences monthly |
| Price does not grow with revenue | Plan set by product count, marketplace sales cost a percentage | Depends on the platform and plugins | Yes, you only pay the payment gateway | Often built on a platform that charges fees |
| Shop, code and data in your name | No, it is a rental and ends with the payments | Logins often stay with them | Yes, the shop is yours, code and data included | Hosting and logins often kept by the agency |
| No cap on products and admin users | No, limits depend on the plan | System unlimited, add-ons per licence | Yes, we do not count products or users | Depends on the platform, often capped |
| When you start selling | Right after signing up, but you set up the theme and products yourself | Usually weeks, depending on their workload | Ready made solution in three to five weeks | Usually several months |
| Price in writing upfront | Plan yes, extra features cost more | Often an estimate, billed hourly | Yes, a fixed price after the consultation | Proposal yes, extras usually billed on top |
| Payment gateway and couriers included | Carriers in the plan, a gateway other than Shoptet Pay for CZK 200 a month | Plugins from various authors, often paid | Yes, payments and couriers in every shop | Each integration usually billed hourly |
| Stock and accounting integrations | Through add-ons, Pohoda on Business for CZK 200 a month | Through plugins, each from a different author | Pohoda and Fakturoid in the custom e-shop, ERP and stock quoted upfront | Usually an hourly extra |
| Who you deal with | Yourself, through platform support | One person, when they have capacity | The developers building your shop | A project manager, not the developer |
FAQ
Answers to what we hear most often
How much does an online shop cost?
A shop built on our established solution costs EUR 1 650 without monthly platform licences. A custom shop starts from EUR 2 490 excluding VAT. Hosted platforms instead charge a recurring plan, with possible extra charges for add-ons.
What does an online shop cost to run?
For shops we have launched, domain and hosting together typically cost EUR 40 annually. We do not charge a platform licence, subscription or commission on orders. Payment gateways charge separately for processing payments, whether your shop is owned or hosted. With a hosted platform, also include the plan and any paid add-ons.
Is it worth moving from Shoptet to my own shop?
It may be, particularly when subscriptions and add-ons are adding up or platform limits interfere with your processes. Compare the one-off investment from EUR 1 650, future maintenance and integration costs against your current recurring costs. We review that scope before recommending a move.
Do prices include VAT?
All prices exclude VAT. The price in the proposal is final, no extra hours added to the invoice and no hidden charges.
Prices for other website types
What other solutions cost
Different types of website have different costs. Explore the options that match your project.
Free website audit
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Let's talk
Free consultation, let's connect
30 minutes on the phone. Pick a time, leave your number and we'll call you. No strings attached, you leave with a clear picture, not an invoice.
Phone consultation · 30 minutes
We'll call you at the chosen time. We'll chat about the project and by the end you'll know what makes sense, for how much, and when we can realistically ship.
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