Shop on our established solution
From EUR 1 650
Delivery: 3 to 5 weeks
No monthly platform licence, with payments, delivery and product management.
Get a quoteFixed prices, no surprises
How much does an online shop cost in 2026?
At devBoys, a shop built on our established solution without monthly platform fees starts from EUR 1 650, and a custom shop starts from EUR 2 490 excluding VAT. A hosted platform such as Shoptet can cost less upfront, but has recurring fees and plan limits. We have been building online shops since 2017, have completed 119 projects and agree the price upfront for the scope.
Shop on our established solution From EUR 1 650
Custom online shop From EUR 2 490
Online shop with integrations Quoted individually
★ 5,0 on Google · 119 completed projects · building websites since 2017
The quick answer
Own your shop or use a hosted platform?
There are two main approaches. A hosted platform such as Shoptet offers a quick start with a recurring plan, while additional features may require paid add-ons. Our own-shop options are a one-off development investment: an established solution from EUR 1 650 without monthly platform licences, or a custom shop from EUR 2 490. We quote larger projects with stock and accounting integrations individually.
An owned shop is worth considering for long-term selling. Compare the development and maintenance cost with several years of platform subscriptions and add-ons, alongside the value of owning the code and adapting it to your processes.
See what is included and how development works on our custom e-commerce page.
Indicative prices
Indicative online shop prices
The scope determines the price. We agree a fixed quote after discussing your requirements.
Custom online shop
From EUR 2 490
Delivery: Depends on scope
Custom design and features, performance and SEO, with room to grow.
Get a quoteOnline shop with integrations
Quoted individually
Delivery: Depends on scope
Connections to inventory, ERP, accounting and product comparison feeds.
Get a quote
What affects the price
What affects an online shop budget most
Product count is only part of the picture. Integrations and business processes often matter more.
Connections to other systems
Inventory, accounting, carriers, payment gateways and product comparison services. Integrations can be a major part of the budget.
Product management
Variants, attributes, filters and imports from spreadsheets or suppliers. More complex catalogue requirements mean more development work.
Design and conversion
A ready-made design costs less upfront. Custom design lets us tailor browsing and checkout to your customers and sales process.
Running costs
For an owned shop, budget for hosting, the domain, maintenance and payment gateway fees. Hosted platforms also have recurring plans and potentially paid add-ons. Compare what your particular scope includes.
How to choose
Shoptet or your own online shop?
A hosted platform can be useful for testing a business. An owned solution is worth considering when you need more control over long-term development.
Hosted platform, such as Shoptet
A quick start with recurring payments
- A recurring plan can keep the initial investment low.
- Additional features may require paid add-ons.
- Design changes depend on the template and platform.
- Growth may require a different plan or a workaround.
- The shop depends on the platform and its subscription terms.
Your own shop from devBoys
An upfront investment without platform licences
- From EUR 1 650 as a one-off investment, with no monthly platform licences.
- Features designed around your business processes.
- Custom design to distinguish your business.
- Room for integrations, languages and B2B price lists as you grow.
- You own the shop and can develop it further.
FAQ
Answers to what we hear most often
How much does an online shop cost?
A shop built on our established solution starts from EUR 1 650 without monthly platform licences. A custom shop starts from EUR 2 490 excluding VAT. Hosted platforms instead charge a recurring plan, with possible extra charges for add-ons.
What does an online shop cost to run?
For shops we have launched, domain and hosting together typically cost EUR 40 annually. We do not charge a platform licence, subscription or commission on orders. Payment gateways charge separately for processing payments, whether your shop is owned or hosted. With a hosted platform, also include the plan and any paid add-ons.
Is it worth moving from Shoptet to my own shop?
It may be, particularly when subscriptions and add-ons are adding up or platform limits interfere with your processes. Compare the one-off investment from EUR 1 650, future maintenance and integration costs against your current recurring costs. We review that scope before recommending a move.
Do prices include VAT?
All prices exclude VAT. Our fixed-price packages cover the agreed scope, with no extra hours added to the invoice or hidden charges.
What happens if you miss the agreed deadline?
We guarantee the agreed delivery date for our website packages. If a delay is our fault, you receive a 20% discount. The delivery period starts when we have all the required materials, including text, logos and photos.
Are the domain and hosting included?
Yes. The Start, Business and Premium website packages include the first year of domain registration, hosting and an SSL certificate. From the second year, hosting and domain renewal together typically cost EUR 40 per year with us, or you can move to your own provider.
Real example
What finished work looks like
A case study of a specific project, from the brief to real results.
An e-shop that sells books and e-books
A sci-fi and fantasy publisher from Olomouc got a tailor-made e-shop: formats of a single title with their own price, an e-book to download right after payment, GoPay and orders handed to the warehouse.
- The GoPay payment gateway, card and cash on delivery
- Zásilkovna including pickup point selection in the cart
- A tailor-made order export for an external warehouse, one click
- E-books to download right after payment, invoices and credit notes in PDF
- No monthly platform fees, the e-shop belongs to the client
Prices for other website types
What other solutions cost
Different types of website have different costs. Explore the options that match your project.
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