devBoys builds custom online shops from EUR 2 490, but Shoptet can be a sensible way to start selling quickly with a recurring plan. Custom development becomes relevant when you need your own processes, more control over the design or a different licensing model. We have been building online shops since 2017 and have completed 119 projects.
The quick answer
If you are only testing whether your products will sell, renting is enough: you launch right away and stop paying if it does not work out. Once you sell for real, though, the plan is just the first item on the bill. Business costs CZK 1 490 a month, and whatever it lacks you buy for CZK 100 to 300 a month each. With discount coupons and advanced SEO with automatic redirects you pay CZK 1 990 a month, CZK 119 400 over five years, and the shop is still not yours. A Pohoda integration costs another CZK 200 and loyalty discounts CZK 100 a month. Source: the Shoptet price list and add-on catalogue, checked on 26 September 2026.
Against Shoptet Business with discount coupons and advanced SEO, a ready-made shop pays for itself in about 1.7 years.
A custom e-shop replaced Shoptet: a festive design instead of a default template, no monthly fees, a tailor-made checkout and admin.
Swipe the table sideways
| Criterion | Shoptet | Custom online shop |
|---|---|---|
| Initial cost | A recurring plan, with scope depending on the selected tier | From EUR 1 650 for an established solution / EUR 2 490 for custom development |
| Long-term costs | Plan, optional paid add-ons and payment-related charges | Hosting, domain, maintenance and payment gateway charges; no platform licence |
| Launch timing | Depends on setup, catalogue and content readiness | From 3 weeks, depending on scope |
| Features | Platform features and available integrations or add-ons | Features developed for your agreed requirements |
| Design | Template and platform customisation options | Design tailored to your shop and checkout |
| Integrations: stock, ERP, accounting | Available integrations and platform capabilities | Integrations reviewed and built for the available APIs |
| Ownership | A shop running on the hosted platform | You own the shop code and data |
Shoptet can be enough for many shops long term. Consider custom development when a specific limitation matters to your business.
If you are starting online sales with a manageable catalogue and standard ordering, payment and delivery, a hosted platform may be enough. Your own shop becomes relevant when you need a particular design, stock or accounting integrations, automated work or a model without monthly platform licences. At devBoys, an established shop solution starts from EUR 1 650 and custom development from EUR 2 490.
Our developers have built online shops since 2017 and completed 119 projects. We moved Vánoce na míru, a Christmas lighting retailer, from Shoptet to its own shop without monthly platform fees, with a custom checkout and feeds for Heureka and Zboží.cz. The migration included redirects from the old URLs. We confirm the delivery schedule in the written proposal. Contact: +420 601 386 720, info@devboys.cz.
A common reason to move is that a growing shop needs something its current platform does not support in a suitable way: individual B2B prices, a product configurator, a production integration or unusual logistics. Instead of relying on manual workarounds, we can design the functionality around your actual process.
Another reason is control over a larger catalogue: filtering, category structure, performance and structured data. We review the current implementation and requirements before recommending a rebuild.
We set up your shop, transfer your data and teach you how to manage it. For the first 30 days after launch, we help you with day-to-day operation. Your existing shop stays in use while we prepare the new one.
See what is included and how development works on our custom e-commerce page.
Add together the current plan, paid add-ons and payment-related charges for your shop. The total depends on your requirements, integrations and payment arrangements. Compare that actual annual cost with an owned solution, including its hosting, maintenance and future development.
Our custom shops start from EUR 2 490 excluding VAT. A shop built on our established solution starts from EUR 1 650 without monthly platform licences. A Pohoda or Fakturoid integration is included in the custom e-shop. We agree a fixed price for the scope upfront; the largest extra item is usually a connection to ERP or a warehouse system.
A migration needs planning. We review and transfer the agreed data, map old URLs to their new equivalents and check the structure and redirects before launch. These steps help protect continuity, but search rankings can still change and cannot be guaranteed.
No. WooCommerce is one option, with its own WordPress, theme and plugin maintenance needs. We use our established Laravel e-commerce foundation and build the functionality your shop requires, without platform licences or commissions on orders. We also take over and migrate existing WooCommerce shops.
Our team prepares the shop and reviews your products, orders and content management with you. Our established solution usually takes 3 to 5 weeks after receiving the materials. A fully custom shop depends on scope, with the schedule confirmed in writing. The old shop remains in use during preparation, and we agree the cutover plan before launch.
Tell us a little about your project. We will give you an honest recommendation, including when a solution we do not build would suit you better.
Considering several options? Explore our other practical comparisons.
Your message will be read personally by me or someone from the team and we'll get back to you to talk through the details. No sales reps, straight to a practical technical consultation that moves you forward.